Unsalted Water Co. was founded at Smith Mountain Lake - but it has been built from a lifetime of lake memories.

From Lake Lanier to Lake Cumberland, from Lake Havasu to Lake Erie and Lake Norris, unsalted water has always been the constant. The lake has a way of bringing people together and turning simple days into lasting memories.

Unsalted Water Co. was created to celebrate that feeling and those memories. A premium lakewear lifestyle brand designed for the many ways lake lovers enjoy unsalted water - from quiet mornings with coffee in hand, wake sessions at sunrise, full pontoon days with friends and pups, to beautiful sunsets over the water and everything in between.

And because these lakes give us so much, we are committed to giving back through annual donations to help protects the waters we love.

When you wear Unsalted Water Co., you carry the lake with you wherever life takes you because the lake isn't where you go........ it's who you are.