From Smith Mountain Lake to the pages of regional print, see where the brand is being featured.
AS SEEN IN
Unsalted Water Co. in the News
Featured in Smith Mountain Laker
July/August 2026 Issue
Unsalted Water Co. was featured in the July/August 2026 issue of Smith Mountain Laker Magazine, telling founder Michelle Novak's story of turning a lifelong love of lake life into a national lakewear brand. The feature dives into what inspired the five signature collections and where the brand is headed next.
Featured in Lynchburg Living
July/August 2026 Issue
Lynchburg Living's summer issue caught up with founder Michelle Novak on what makes Unsalted Water Co. more than apparel. "It's a lifestyle rooted in memories, tranquility, freedom, and the feeling you get every time you step out on a dock," Novak shared with the magazine, along with a look at what's next for the brand.
Press Inquiries
For press, interviews, or media requests, reach out below.
press@unsaltedwaterco.com